Product Pricing Workshops in Nicaragua

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Product pricing is a vital tool to put a fair monetary value on products. F2F volunteer, Lynda Swenson, recently traveled to Nicaragua to equip small farm owners with the financial literacy tools to be competitive in local and national markets. The primary host of this assignment was the Fabretto Foundation. Fabretto connects communities in disadvantaged areas around Nicaragua with resources so that they can reach their full potential and improve their future opportunities. Education and nutritional programs are their primary aims of the organization. One such program is an innovative high school program called SAT (Tutorial Learning System) in rural and remote communities that tailors to young people and emphasizes hands on learning approach.

Lynda provided training to Fabretto staff, tutors, and students on evaluating and setting competitive prices for the agricultural crops and value-added products produced by the organization and the youth in the area. In the workshops and trainings, Lynda covered topics like cash journals, income statements, balance sheets, as well as various pricing and marketing concepts. Lynda also taught participants about pro-forma income statement that she created from a series of transactions. She helped the workshop participants create pro- forma balance sheets for several products to help participants understand how to set competitive prices and promote their products in local and national marketplaces.

One of the main goals of the project was to focus on women and youth in agricultural projects so that they can operate their own cooperatives when equipped with proper business and administration skills and technologies.  Below, is a picture of women with their handmade baskets as they learn from Lynda pricing strategies to be competitive in the local market. 


Lynda has been completed over 70 similar international projects in Africa and the Middle East. She is extremely knowledgeable on how to teach methods to analyze the supply and demand for products, and determining production, transportation, and marketing costs. Through her background, Lynda was able to equip her workshop participants with effective pricing strategies that will help them improve their monetary gains. 

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