Product Pricing Workshops in Nicaragua

By -
Product pricing is a vital tool to put a fair monetary value on products. F2F volunteer, Lynda Swenson, recently traveled to Nicaragua to equip small farm owners with the financial literacy tools to be competitive in local and national markets. The primary host of this assignment was the Fabretto Foundation. Fabretto connects communities in disadvantaged areas around Nicaragua with resources so that they can reach their full potential and improve their future opportunities. Education and nutritional programs are their primary aims of the organization. One such program is an innovative high school program called SAT (Tutorial Learning System) in rural and remote communities that tailors to young people and emphasizes hands on learning approach.

Lynda provided training to Fabretto staff, tutors, and students on evaluating and setting competitive prices for the agricultural crops and value-added products produced by the organization and the youth in the area. In the workshops and trainings, Lynda covered topics like cash journals, income statements, balance sheets, as well as various pricing and marketing concepts. Lynda also taught participants about pro-forma income statement that she created from a series of transactions. She helped the workshop participants create pro- forma balance sheets for several products to help participants understand how to set competitive prices and promote their products in local and national marketplaces.

One of the main goals of the project was to focus on women and youth in agricultural projects so that they can operate their own cooperatives when equipped with proper business and administration skills and technologies.  Below, is a picture of women with their handmade baskets as they learn from Lynda pricing strategies to be competitive in the local market. 


Lynda has been completed over 70 similar international projects in Africa and the Middle East. She is extremely knowledgeable on how to teach methods to analyze the supply and demand for products, and determining production, transportation, and marketing costs. Through her background, Lynda was able to equip her workshop participants with effective pricing strategies that will help them improve their monetary gains. 

Comments

Post a Comment

Popular posts from this blog

Better Marketing and Communications to Showcase the Work of our Hosts in Colombia

By -
Image
Salva Terra Foundation has focused on supporting vulnerable communities through sustainable agriculture. They work with impoverished populations and victims of violence in Medellin and aim to promote farming and develop local skills to work in the agricultural industry in an ecological manner. This process of bringing together concepts such as social impact, sustainable development, environmental protection, and food security requires excellent outreach and promotion. Therefore, they requested a F2F volunteer to help them develop a communication and marketing plan. The chosen volunteer for this assignment was Dr. Sindy Chapa. She has a B.A. in Mass Media Communications, with a Minor in Television and Art Design, an MBA, and Ph.D. in International Business/Marketing. She is the Director and Associate Professor at the Center for Hispanic Marketing Communication at Florida State University and has won several communications awards. Dr. Chapa decided to use Salva Terra as one of the case ...
Read more

Digital Marketing in Colombia

By -
Image
Digital Marketing is one way that entrepreneurs and producers across the globe can reach new markets and increase sales. But what is digital marketing and how can a small Colombian business use it to maximize the number of people who come across its brand? These are the questions that Zen Naturals was asking itself. Zen Naturals is a natural cosmetic manufacturing company based in Cali, Colombia. Zen Naturals develops natural cosmetics made from exotic ingredients from Colombia’s outstanding biodiversity. Through ethical manufacturing and fair trade practices, they are also taking a leadership role in re-investing in the communities that grow the ingredients used in their products. Currently, Zen Naturals supports more than 95 Colombian quinoa farming communities through Fair-Trade Practices and technical assistance on their production. Zen Naturals is preparing to launch their quinoa facial care products in Whole Foods Markets in the mid-Atlantic region of the U.S. in 2017....
Read more

Supporting Anti-Child Labor Projects in Ecuador and Panama

By -
Image
EducaFuturo is a program currently being implemented by Partners of the Americas in Ecuador and Panama. Funded by the U.S. Department of Labor (USDOL), EducaFuturo seeks to combat child labor in both countries through educational programs, vocational training, and livelihood services. F2F has partnered with EducaFuturo on numerous occasions over the past 5 years, sending 7 volunteers to support their efforts in improving the educational outcomes of youth involved in child labor, while also increasing the income opportunities of households to reduce reliance on child labor. Volunteers have provided training on a range of topics, including sustainable production practices, processing, business management, and marketing. In January 2016, F2F volunteer Carmen Pacheco-Borden traveled to Panama to work with native Ngabe-Bugle women’s groups in the tomato farming communities of Hato Chami and Boca de Monte to make value-added products from their harvests and consequently increase their hous...
Read more