F2F Volunteer Supports Colombian All Natural Skincare Company Zen Naturals

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F2F volunteer, Bryce Malsbary, an international business development expert, traveled to Colombia in January of this year to offer his business expertise to natural cosmetic company, Zen Naturals. Based in Cali, Colombia, Zen Naturals sources their natural ingredients from the nearby Department of Cauca. Zen Naturals works directly with the Paez indigenous communities that grow the quinoa used in many of their products. As their business continues to expand, they have maintained their core values of ethical manufacturing, fair trade practices and loyalty to producer communities. The goal of this assignment was to help Zen Naturals with their business strategies to positively affect sales and to efficiently aim their marketing efforts. Bryce held brainstorming and training sessions that helped employees to accomplish this task. The training activities included both individual and group meetings to evaluate which actions were needed to improve product and outreach strategies, particularly for their Zue beauty line. Bryce helped members of the Zue team better define their roles and responsibilities to improve the management and organizational structure. 

Bryce also led various workshops on how to improve business development efforts that foster lasting  relationships with customers.Through these trainings, the teams were also able to discover how to monitor competition and perform analysis on new and existing markets to better target customer demographics. Zue has already launched an E-Commerce sales program to promote and sell Zue products through social media. 

Overall, Bryce is confident that Zue will be successful and believes that their Zue line are both quality products and showcase the company's focus on protecting the environment and being socially conscious. As the natural skincare market continues to grow, it will be exciting to see what strategies Zen Naturals will develop to drive them even further towards success!
Read more about Zen Naturals' Zue products through their website and Twitter page here: https://www.zuebeauty.com/   @zuebeauty 

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