Better Marketing and Communications to Showcase the Work of our Hosts in Colombia
Salva Terra Foundation has focused on supporting vulnerable communities through sustainable agriculture. They work with impoverished populations and victims of violence in Medellin and aim to promote farming and develop local skills to work in the agricultural industry in an ecological manner. This process of bringing together concepts such as social impact, sustainable development, environmental protection, and food security requires excellent outreach and promotion. Therefore, they requested a F2F volunteer to help them develop a communication and marketing plan. The chosen volunteer for this assignment was Dr. Sindy Chapa. She has a B.A. in Mass Media Communications, with a Minor in Television and Art Design, an MBA, and Ph.D. in International Business/Marketing. She is the Director and Associate Professor at the Center for Hispanic Marketing Communication at Florida State University and has won several communications awards. Dr. Chapa decided to use Salva Terra as one of the case ...
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