Strengthening the Digital Branding and Online Marketing of Artisanal Kits in Guatemala
By Andrés Varona, Program Officer - A griculture & Food Security Through the manufacturing of educational kits, DIDART is a small Guatemalan enterprise that teaches children about the cultural heritage of the country. In order to spur community development, DIDARD purchases the materials that go into their kits directly from rural artisans from across Guatemala. Since 2015, Partner of the Americas’ Farmer-to-Farmer (F2F) program has been sending volunteers in order to assist the company with various organizational, financial, and sales aspects of their enterprise. In the latest F2F assignment, Kate Senn traveled to Guatemala City in order to support DIDART with a series of digital branding and online marketing efforts. In preparation for her F2F assignment, Kate reviewed DIDART’s websites and social media platforms as well as identified areas that could help her draft a “Social Media Strategy Handbook” for the small company. Upon her arrival in Guatemala on August...