Strengthening Public Relations for Colombian Natural Cosmetics Company
In March 2018, Kathleen (Kath) Lestina, a business owner and designer from the United States, traveled to Zen Naturals' headquarters in Cali, Colombia as a Farmer-to-Farmer (F2F) volunteer. The company's Zue Beauty line is a brand of quinoa-based natural cosmetics that emphasizes sustainable, ethical manufacturing and fair trade in order to improve the lives of quinoa farming communities in Colombia. Through Zue’s Give-Back program, customers are empowered to donate to Colombian organizations, contributing to the company’s two central goals: providing high-quality natural skincare products and generating social and environmental change. F2F volunteers have been integral to the growth of Zue, as several agricultural and technical volunteers have helped train indigenous farmers to harvest quinoa. Other F2F volunteers have assisted with marketing, branding, and digital media. The purpose of Kath’s visit, the most recent F2F-Zen Naturals partnership, was to assist Zue’s publ...