Marketing of Goat Milk Products

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Kristen Gartland traveled to Guatemala as an F2F volunteer for 2 weeks in March 2018 to assist CEPROCAL with their marketing strategies. CEPROCAL is the Center for Goat Production in the Altiplano of Guatemala. CEPROCAL was initially founded by Save the Children. It is funded by Save the Children, USAID, Agros and Keurig Green Mountain.

CEPROCAL’s focus is to fight malnutrition in the Ixil area (Quiché). They do this by providing a female goat to a family in need, then breeding that goat with one of their male goats. Once the female goat has kids, the family who received the goat becomes responsible for donating a goat to another family in need. This process has helped over 30 families so far. When products are purchased from CEPROCAL it gives them the funds they need to continue these services.

Kristen spent 3 days at CEPROCAL, learning more about the company and the employees who work there. She took photos for the website and was taught about how the products are made and the processes for artificial goat insemination. This gave her more insight on the company and content to put on the website.

The highlight of Kristen’s trip was visiting a small village in Nebaj where a family had profited from CEPROCAL’s goat donation program. It allowed her to see that CEPROCAL really does alleviate some struggles for the community. She could also see how greatful the family was for the donation.

Kristen spent the next few days working on creating the website and social media channels along with training documents to go along with each channel. The next week, she spent 3 days working at the Save the Children office in Guatemala City. During this time she taught 2 employees of Save the Children and one employee of Agros how to manage the website and social media channels. She also provided them with other tools to utilize to ease the workload of digital marketing.

Kristen Gartland is an Implementation Consultant at Vivial in Dayton, Ohio. This was her first F2F trip and second time out of the USA. You can see Kristen’s blog here: https://kgartlandblog.wordpress.com/2018/03/28/new-adventures/.


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