Communication Skills Workshops for Junior Achievement Nicaragua!

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Oswaldo Leon traveled to Nicaragua as a communication specialist to prepare an official communication plan for Junior Achievement (JA). The aim of the plan is to bolster JA as the leading organization helping young Nicaraguans develop vital entrepreneurial and leadership skills. During his workshops, Oswaldo and participants had conversations about social media and various ways to communicate ideas through words and photos. At first, Oswaldo found it challenging to figure out how to relate intricate communication techniques into practical concepts and engaging activities. He was effective though and people dived right into the activities as seen in the photos posted below!
He discovered that Whatsapp can be used as a social network, which is an app already widely used by young people throughout Latin America. In some rural areas, Oswaldo discovered that it is used more frequently than the internet websites like Facebook and Twitter. Intrigued by this, Oswaldo encouraged JA to research the app’s potential further to use it as a tool for JA to connect with young people and participants themselves. He also worked with a group of young entrepreneurs on a project called POLARIS on marketing and public relations tips to effectively promote their products and services. Oswaldo embraced this assignment and appreciated the special opportunity of working at the JA headquarters with the staff as well as directly with JA participants in the communities. Looking forward, Oswaldo is eager to see how Junior Achievement implements the communication plan and to check in to see how it's going soon!


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