4,320 Nicaragua School Children Reached By Nutrition Campaign

By Marce -
This year, the Nicaraguan Dairy Chamber (CANISLAC) joined the first Pan-American milk consumption campaign, promoted by the Pan-American Dairy Federation (FEPALE). As part of this initiative, CANISLAC developed a campaign that aims to raise awareness and engage various stakeholders in promoting dairy consumption as highly beneficial to human health.
A campaign flyer with nutrition facts
The campaign is centered around talks given during school visits. These talks focus on the importance and nutritional benefits of consuming dairy products and their derivatives. In addition to visiting schools, the campaign utilizes the media—including three TV channels, the backs of buses, billboards and commercials—in an attempt to reach most of Nicaragua's population.

Farmer to Farmer volunteers with Nicaraguan counterparts
This year, Farmer to Farmer volunteers Danitza Tomianovic and Batya Silva participated in the movement. During their assignments, which focused on promoting the consumption of dairy products, Danitza and Batya visited a total of 14 preschools and primary schools in Managua, Ciudad Sandino and Camoapa, reaching the eyes and ears of an incredible 4,320 Nicaraguan children.

Batya Silva presenting to a group of schoolchildren

Comments

Post a Comment

Popular posts from this blog

Better Marketing and Communications to Showcase the Work of our Hosts in Colombia

By -
Image
Salva Terra Foundation has focused on supporting vulnerable communities through sustainable agriculture. They work with impoverished populations and victims of violence in Medellin and aim to promote farming and develop local skills to work in the agricultural industry in an ecological manner. This process of bringing together concepts such as social impact, sustainable development, environmental protection, and food security requires excellent outreach and promotion. Therefore, they requested a F2F volunteer to help them develop a communication and marketing plan. The chosen volunteer for this assignment was Dr. Sindy Chapa. She has a B.A. in Mass Media Communications, with a Minor in Television and Art Design, an MBA, and Ph.D. in International Business/Marketing. She is the Director and Associate Professor at the Center for Hispanic Marketing Communication at Florida State University and has won several communications awards. Dr. Chapa decided to use Salva Terra as one of the case
Read more

My First Goat: A Professor, Students, and some Goats Tackle Food Insecurity in Rural Guatemala

By -
Image
Two Worlds Come Together to Build New Solutions against Malnutrition What does a USAID-funded Farmer-to-Farmer (F2F) expert volunteer group from the island of Puerto Rico have to do with combatting food insecurity in Guatemala? Everything.  F2F volunteer Gabriela Colón Rios trains Mam Indigenous women to better care for their goats which will improve food security and reduce high malnourishment rates. Chiantla, Guatemala. Photo Credit: Monica Gonzalez In March 2023, a group of five eager F2F volunteers arrived in Huehuetenango (Huehue), Guatemala, with hearts and minds set on combatting food insecurity in a part of the world unknown to them.  Over the next 10 days, this team of experts would consider Huehue, in Guatemala’s Western Highland region, their new home and office. Accompanying them on their mission would be faithful companions and mighty conduits of change: goats.  Communities in this region live at altitudes reaching 10,000 feet above sea level nestled by captivating mountai
Read more

Digital Marketing in Colombia

By -
Image
Digital Marketing is one way that entrepreneurs and producers across the globe can reach new markets and increase sales. But what is digital marketing and how can a small Colombian business use it to maximize the number of people who come across its brand? These are the questions that Zen Naturals was asking itself. Zen Naturals is a natural cosmetic manufacturing company based in Cali, Colombia. Zen Naturals develops natural cosmetics made from exotic ingredients from Colombia’s outstanding biodiversity. Through ethical manufacturing and fair trade practices, they are also taking a leadership role in re-investing in the communities that grow the ingredients used in their products. Currently, Zen Naturals supports more than 95 Colombian quinoa farming communities through Fair-Trade Practices and technical assistance on their production. Zen Naturals is preparing to launch their quinoa facial care products in Whole Foods Markets in the mid-Atlantic region of the U.S. in 2017.
Read more