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Salva Terra Foundation has focused on supporting vulnerable communities through sustainable agriculture. They work with impoverished populations and victims of violence in Medellin and aim to promote farming and develop local skills to work in the agricultural industry in an ecological manner. This process of bringing together concepts such as social impact, sustainable development, environmental protection, and food security requires excellent outreach and promotion. Therefore, they requested a F2F volunteer to help them develop a communication and marketing plan. The chosen volunteer for this assignment was Dr. Sindy Chapa. She has a B.A. in Mass Media Communications, with a Minor in Television and Art Design, an MBA, and Ph.D. in International Business/Marketing. She is the Director and Associate Professor at the Center for Hispanic Marketing Communication at Florida State University and has won several communications awards. Dr. Chapa decided to use Salva Terra as one of the case ...
Digital Marketing is one way that entrepreneurs and producers across the globe can reach new markets and increase sales. But what is digital marketing and how can a small Colombian business use it to maximize the number of people who come across its brand? These are the questions that Zen Naturals was asking itself. Zen Naturals is a natural cosmetic manufacturing company based in Cali, Colombia. Zen Naturals develops natural cosmetics made from exotic ingredients from Colombia’s outstanding biodiversity. Through ethical manufacturing and fair trade practices, they are also taking a leadership role in re-investing in the communities that grow the ingredients used in their products. Currently, Zen Naturals supports more than 95 Colombian quinoa farming communities through Fair-Trade Practices and technical assistance on their production. Zen Naturals is preparing to launch their quinoa facial care products in Whole Foods Markets in the mid-Atlantic region of the U.S. in 2017....
As an experienced specialist in crop production and farming systems for sustainable agriculture, Jean Tsafack-Djiague joined the Farmer to Farmer program as a volunteer in Haiti, helping local communities of coffee producers. By creating short and long term goals to overcome the challenges of coffee production, Jean drew on his past experiences. For over a decade he has empowered farmers to produce high quality market adapted products, in line with sustainable agricultural development. Having developed and implemented 38 integrated projects, Jean supports rural organizations by combining his knowledge of sustainable management of natural resources and organic production for foreign markets. Jean (in khaki hat) discusses coffee production with farmers in Haiti The son of a coffee producer, Jean has 7 hectares of land in Cameroon, which he uses for growing organic coffee. Faced with terrible coffee quality in the country, Jean worked with various people...
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